Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the...

This second edition of the introduction to the field of organ transplantation provides an excellent overview of the tremendous progress made in recent decades, and gives...

Ira N. Levine's sixth edition of Physical Chemistry provides students with an in-depth fundamental treatment of physical chemistry. At the same time, the treatment is made...

Provides a concise introduction to the chemistry of therapeutically active compounds, written in a readable and accessible style. The title begins by reviewing the structures and nomenclature...

A Practical Guide to Investment Process and Social Impact Analysis (Wiley Finance) 1st Edition. Apply a rigorous investment process and integrate social impact analyses to successfully select...

For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range...

From Problem to Solution 20 Case Studies. The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world...

This book provides a better understanding of how intellectual property can improve economic and business performance. It focuses on three particular issues: the valuation of patents,...

Empirical Insights on German-Turks (Contributions to Management Science). This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this...

The Standard Handbook for Electrical Engineers has served the EE field for nearly a century. Originally published in 1907, through 14 previous editions it has been...